These words of the Hon. Narzalina Lim, former DOT Secretary and a pillar in Philippine tourism industry, gave us the impetus to start this simple project.

“Tourism is one of the biggest and fastest-growing industries in the world. According to the United Nations World Tourism Organization or UNWTO, there were 900 million international arrivals in 2007, a growth of 6% – well above its forecast of 4.1%.

This growth was significant, considering weak economies; terrorist activities worldwide; the volatility of fuel prices; natural disasters; and health pandemics. Our region, the Asia Pacific Region, is the fastest growing tourism region. Visitor arrivals rose 10.2% to 184.9 million in 2007, driven largely by the two best performing subregions – Southeast Asia, where the Philippines belongs, and Northeast Asia, where China, Taiwan, Hong Kong, Japan, and Korea belong.

When people travel, they use transportation and accommodations. They engage in activities which generate carbon dioxide and solid waste. In 2005, the UNWTO estimated that tourism contributed 5% of the world’s carbon dioxide emissions.

Thus, tourism activity exerts great pressure on our environment and those of us in the industry are called upon to exercise more responsibility in the operation of our businesses and for governments to plan long-term, using sustainable strategies and practices.


We are proponents of sustainable living and avid travelers at the same time. We merged the two concepts and were glad to know that there is already a movement around the world towards green travel and eco-tourism.

Our mission is twofold:

a. to help in the promotion of green travel and eco-tourism as a form of living a good life while taking care of the environment.

b. to promote the Philippines as the primary destination for green travel and eco-tourism.